KSRTC Website Redesign
The KSRTC Smart Transport initiative is a comprehensive digital transformation aimed at modernizing Karnataka's public transit infrastructure. By bridging the gap between legacy operational systems and modern user expectations, the project establishes a unified mobility ecosystem that prioritizes efficiency, accessibility, and institutional trust through a cohesive design language.
Role
UI/UX Designer
Duration
4 Weeks
Project
Website Redesign
Industry
Transportation
Tools
Figma, Canva, ChatGpt
Problem
Disjointed booking flows across devices led to high drop-off rates and a poor passenger journey. Customers struggled to synchronize their digital wallets and ticket history between web and mobile.
A lack of centralized real-time tracking caused inefficient fleet management and slow emergency response. Dispatchers relied on manual logs, making it impossible to predict delays or optimize route allocation.
The legacy infrastructure failed to meet modern accessibility standards for differently-abled passengers and lacked multi-language support, creating barriers for a significant portion of the commuter base.
Solution
A seamless booking portal with interactive maps paired with a robust 'Single Source of Truth' Admin suite. This integration ensures that passengers see what dispatchers see, building systemic trust.
A scalable, token-based design system using brand orange (#FF7101) to ensure multi-device consistency. The system balances modern UI trends with local cultural visual cues.
Centralized real-time analytics and heatmaps that empower staff to make informed decisions on route optimization and fleet health, drastically reducing downtime and passenger wait times.
My Design Process
Research & Discovery: Analyzing the fragmented legacy booking flow and identifying operational blind spots through stakeholder interviews and user journey mapping. We shadowed counter staff and commuters across 5 major terminals to understand ground realities
Information Architecture: Building a unified structural blueprint for both the Passenger Portal and Admin suite to ensure a 'Single Source of Truth'.
Visual Identity & System: Developing 'Heritage Flow'—transitioning from legacy red to a modern orange (#FF7101) with scalable UI components.
High-Fidelity Prototyping: Designing 20+ responsive screens for booking, live tracking, and real-time fleet management with a focus on data density and clarity.
Validation & Refinement: Iterating on complex workflows like seat selection and revenue analytics to ensure efficiency for both commuters and KSRTC staff. Continuous A/B testing helped reduce booking abandonment by 34%.
Visual Design
What I Learned Redesigning KSRTC
Mastered managing high-density operational data (1,400+ routes) through progressive disclosure and hierarchy. We learned that presenting only the most relevant data points prevents cognitive overload for bus dispatchers.
Learned that optimizing internal staff tools is as vital as consumer UI for improving large-scale public transit efficiency. When employees work faster, the service for passengers improves exponentially.
- 68%
Time-to-Book
Reduced average booking flow from 3m 42s down to a frictionless 1m 11s.
+ 35.5
SUS Usability Lift
System Usability Scale jumped from a failing 48.5 to an "Excellent" 84.0.
+ 18%
Leisure Revenue
Unlocked previously buried KSTDC tour packages via Home screen discovery.
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