My Case Studies
Look at how I turn complex problems into simple, user-friendly, and effective solutions.
PharmEasy Mobile Redesign
11 → 4 steps to reorder (modelled)
#UXCaseStudy
#UXDesign
#DesignThinking
#ServiceDesign
#UserResearch
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Beyond_The_Ledger
Four pillars built on systems that already exist (ePoS, Aadhaar, SMS), with no new technology or staff.
#GovTech
#PublicServiceDesign
#InclusiveDesign
#UserResearch
#AccessibilityDesign
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Vitallink Mobile App
Design simplicity for stressed, vulnerable healthcare users.
Prioritize critical roadblocks over minor visual polish.
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Vitallink Web Application
Intelligent Prioritization: Reduced cognitive load by using AI to surface proactive, actionable insights.
Trust-Centered Recovery: Eliminated friction with a guided, 4-step secure recovery cycle.
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My Expertise
Focusing on real user needs to build products that are simple and stress-free.
UX Strategy
User Research
User Interviews
Journey Mapping
Personas
Information Architecture
Usability Testing
Product
Product Thinking
Problem Solving
Metrics
Prioritization
Stakeholder Comms
Strategy
UI Design
Design Systems
Visual Design
Auto Layout
Motion
Typography
Accessibility
Figma
Miro
Canva
Sketch
Framer
Photoshop
Methodology
Look at how I turn complex problems into simple, user-friendly, and effective solutions.
01
Empathize
Listen first. Ground every problem in real human context.
02
Research
Synthesize qualitative and quantitative signals into insight.
03
Define
Frame the problem in a way that invites a sharp solution.
04
Ideate
Diverge widely; pressure-test ideas against constraints.
05
Wireframe
Establish structure, flows, and information hierarchy.
06
Prototype
Make it tangible — high-fidelity, interactive, real.
07
Testing
Validate with users; let evidence reshape the design.
08
Iteration
Refine the details until the work feels inevitable.
Easter eggs. Check framer university